The European Business
Awards created the newly launched Europe-wide business initiative called ‘They
Could Be Giants’, to showcase and monitor companies with a
ground-breaking product or service that have the proven potential to
revolutionize the market in their field. LED Lease from the Netherlands has been named as a potential business
giant of the future.
LED Lease is the
first business in the world that is able to successfully offer Pay per Lux contracts: clients are not
buying lamps at all, but they pay for the light they get on their desks and
floors. Adrian Tripp, CEO of The European Business Awards said: “The path for
all businesses in today’s economy is a perilous one, especially for new
companies. By introducing ‘They Could Be Giants’ we want to give early stage
companies with big potential, the visibility and endorsement to help speed them
on their journey to success.
“Our prospective ‘Giants’,
including LED Lease, have weathered the first storms, made viable business
progress, and are now considered to be potential market changers. It is the
crucial stage for them now as they look to gain traction in the market.”
"We are
confident that we will be one of the future giants of European business.
There's simply no excuse to stick with the old model of buying lamps and
throwing them out when they're broken," says Isabelle van 't Groenewout,
marketing director at LED Lease.
LED Lease was
hand-picked by expert researchers and judges and selected from entrants in this
year’s European Business Awards (EBA).
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